2012 has witnessed profound growth in almost all mobile ecosystems like mobile apps, data traffic, mobile advertising and mobile social media. The launch of mobile operating systems and smartphones has given rise to unprecedented competition.
So what to expect in 2013?
2013 will witness many exciting innovations with increased sales in smartphones and tablets. The recent launch of Windows 8 will intensify the device wars. Mobile devices are expected to beat the desktop devices in terms of internet usage which would automatically enhance the importance of mobile marketing. It is important for the companies to make innovative mobile marketing strategies in order to remain competitive.Keeping an optimistic approach towards future, following are some key mobile trends that will help marketers grab different opportunities in the upcoming year:
* Mobile Search
There is an increasing use of smartphones for internet search and for accessing the local information. The location related queries like restaurant searches, fuel stations and ATMs are becoming very common on mobile phone devices. This trend is expected to continue in other services as well making it necessary for the advertisers to deliver the relevant ads on the basis of keywords.* Mobile Shopping
This year has already seen the retailers incorporating various mobile solutions in their marketing strategy. They offer their customers mobile shopping facility, mobile coupons and special discounts etc. with targeted marketing. This trend will continue to grow in the coming year with most of the retailers looking for new ways in order to attract new customers and retain the old ones.* Real Time Bidding (RTB)
RTB is currently outperforming conventional ad buying with the application of market dynamics to mobile marketing. This allows the marketers to get easier access and transparency. Moreover sellers are able to generate more eCPMs and also have better control over the inventory.* Cloud
The importance of cloud-based services like Google drive, Evernote and Dropbox etc. is anticipated to be increased in the upcoming years. The Cloud storage allows you to access and share data whenever you want.
* The Location Services
The majority of mobile devices contain GPS transmitter which can track the users’ location whenever they post online. There are many users who are now willing to use it for sharing their location. This is especially helpful in targeted marketing campaigns where marketers can target ads on the basis of set radius, profiles, location and travel patterns.* Near Field Communication (NFC)
Many mobile phones have NFC units that are used to send different kinds of data from one device to another supporting NFC. It offers a great opportunity for those marketers who wish to create different discount coupons and want to distribute them through mobile. It makes it more convenient for the customers to carry and redeem them.* The Ever-Growing Mobile Apps
The rise in smartphone craze has made different app developing companies create more and more innovative apps. This trend helps the mobile marketers target the specific app types on the basis of their popularity. In this way, the app developers are able to generate more revenue through in-app marketing.* Multi-Screening
There is a phenomenal growth in the users of multi-screens this year. The consumers usually spend their whole day on multiple electronic devices like desktops, tablets and smartphones etc. This trend allows the marketers to connect all the dots by carefully following the users across these channels. It ultimately helps them deliver the most relevant and consistent messages by utilizing the strength of each channel.Post by Kate Pirs. Marketing manager in a team, who developed mSpy - spy mobile app, which helps tracking children smartphone activity and finding stolen or lost phones. http://www.mspy.com/
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